by Chuck McKay | Aug 26, 2006 | Uncategorized
“Twenty years ago this used to be so easy,” he said. “When sales were slow we’d put up the big tent, put a bunch of boats in the tent, set up a prize registration box, grill some hotdogs, and invite a radio station. We’d sell half a dozen boats easily.“Ten years ago...
by Chuck McKay | Aug 20, 2006 | Uncategorized
Marketing consultants love to tell you their success stories. Listen to them long enough and you’ll believe they never make mistakes. Ask them about their failures. Oh, we all have them. They’re universally embarrassing. The good consultants have fallen on their...
by Chuck McKay | Aug 13, 2006 | Uncategorized
A good art instructor takes her students through a number of different “schools” of painting in the course of their education. Does she do this to give them a broader appreciation of art? No. That’s a side benefit.She does it so that they can learn specific techniques...
by Chuck McKay | Jul 29, 2006 | Uncategorized
Every business creates its own professional reputation. Sometimes we refer to it as “word of mouth.” Given enough time, a positive reputation may be all that’s necessary for a business to become successful.But even word of mouth reinforces either a...
by Chuck McKay | Jul 8, 2006 | Uncategorized
Americans are just so gosh darn optimistic.*Ask ‘em. Ask ‘em what they intend to buy in the next year. Then compare those results to what they did buy last year. Everyone intends to purchase major appliances, a new car, or a Caribbean vacation next year.But somehow...
by Chuck McKay | Jun 17, 2006 | Uncategorized
In the last two posts I’ve made some observations of My Network TV, the new News Corporation television network, and of MySpace.com, the News Corporation internet portal.News Corporation, as you know, is the Rupert Murdoch media conglomerate. That conglomerate exists...
