by Chuck McKay | Apr 16, 2005 | Uncategorized
Verisimilitude. (ver-a-sim’-il-i-tood) Noun. “The appearance of truth.” It’s the word that could make you rich. But first, a quick history lesson. When the Baby Boom generation came of age they rejected many of the values of their...
by Chuck McKay | Apr 10, 2005 | Uncategorized
Care to be alarmed? The way you’ve been marketing your goods and services is about to fail. Not suddenly, not dramatically, but surely, completely, and inevitably. The aging of the Boomer generation is changing the nature of the market. By necessity it’s...
by Chuck McKay | Mar 20, 2005 | Uncategorized
In a conversation with a collegue in the graphics industry I claimed that all buyers act in either transactional or relational mode when purchasing anything. He said “I don’t. I don’t drive across town to save a few cents, and I certainly don’t...
by Chuck McKay | Mar 12, 2005 | Uncategorized
When I was 16 and my cousin Kelly was 15, we were both enthusiastic about becoming scuba divers. (Interestingly enough, we both did about six years later). However, my story takes place in 1969 when Kelly found an ad in the back of a magazine for “military...
by Chuck McKay | Mar 4, 2005 | Uncategorized
As an advertising practitioner, I see a lot of crap masquerading as well-thought-out marketing. I’m reminded of Hippocrates instruction: “First, do no harm.”* Every day we all see advertising campaigns that harm the advertiser’s image, damage...
by Chuck McKay | Feb 27, 2005 | Uncategorized
Last Thursday I was sitting in an Austin seafood restaurant with Wizard of Ads ® partners John Cassidy-Rice (Wizard of Ads, England) and Dave Young (Why We Blog). I mentioned that my father is my hero. “He’s the man I want to be when I grow up,” I...
