The Soccer Mom Myth

by | Feb 12, 2008 | Uncategorized

Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Would you have Robert Allen and Carlton Sheets exploring nothing down techniques? Or would you prefer Milton Friedman and Steven D. Levitt...

If Stephen King Wrote Advertising Copy

by | Feb 8, 2008 | Uncategorized

Last month a new Stephen King book was published by Charles Scribner’s Sons. It’s called Duma Key: A Novel. Duma Key: A Novel is the story of Edgar Freemantle and his recovery from the terrible nightmare-inducing accident that stole his arm and ended his...

Video Production Lessons From Ron Popeil

by | Jan 30, 2008 | Uncategorized

Ron Popeil is the absolute master of selling on television. Can anyone else claim to have sold over two billion dollars worth of products? He recently sold over 7,900 Showtime RotesseriesTM in a single hour on QVC at $127 each. You do the math.Popeil did the basics...

Songwriters, Copywriters, and Income Taxes

by | Jan 19, 2008 | Uncategorized

Kenny Rogers has said he sings songs that men wish they could sing to their women, and that women want to hear from their men. Songwriters understand that. A number of years ago I audited a UCLA Extension songwriting class from my friend, Grammy nominee Barry Kaye....

Going For The Gold

by | Jan 16, 2008 | Uncategorized

There’s something to be said for experience. For that matter, there’s something to be said for age. There comes a time for most of us in which we realize that we’ve already considered the current topic. We realize that we’ve come to some...

Pencils Down.

by | Jan 9, 2008 | Uncategorized

For two months now the Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers. Have you noticed, yet?Most of the television drama is produced months before it’s aired, so no significant changes in...