by Chuck McKay | Jun 25, 2007 | Uncategorized
Today we have a story of a group of little guys beating the big guy, an example of an entrepreneur seizing an opportunity, and a marketing lesson all tied up in the same tale.Act 1:The backstory begins obliquely in December of 1944. General Maxwell Taylor was absent...
by Chuck McKay | Jun 17, 2007 | Uncategorized
The Lovely Mrs. McKay is a crafty person. Not crafty in the sense that she plots and schemes, but rather in the sense that she crafts things. Usually decorative household items. She’s also an accomplished seamstress, and loves making costumes. Last week she was...
by Chuck McKay | Jun 6, 2007 | Uncategorized
I need a new hair cutter. Oh, the one I’m using now is very good. She gives me the most consistently great cuts I believe I’ve ever had. She doesn’t charge too much, is reasonably available. She has a fun personality. But I’m kinda looking,...
by Chuck McKay | May 28, 2007 | Uncategorized
Over lunch with the manager of a craft store, I learned of a customer who regularly brings her ill behaved children to the store. They deliberately break things, tear signage, and in general leave a mess wherever they go. The employees cringe every time this customer...
by Chuck McKay | May 24, 2007 | Uncategorized
Have you ever had it happen, that you’re discussing something obvious with another person who refuses to admit the current circumstances, and insists that things SHOULD be different? Every now and then marketing consultants run into this delusion, usually held by the...
by Chuck McKay | Apr 29, 2007 | Uncategorized
I attended my first Amway recruitment meeting in 1978. A successful looking young man, and an equally successful looking middle aged woman each did a 20 minute monolog on how much money each of us “up-line” would make from each person we recruited, from the people...
