by Chuck McKay | Jan 7, 2007 | Uncategorized
Dear Advertising Fairy:Thank you for the wishes you granted last year. I’m happy that the “Lost another loan to DiTech” banker appears to be gone. And, although I’m still waiting for you to eliminate those stupid TAG Body Spray storylines that so blatently rip off the...
by Chuck McKay | Dec 28, 2006 | Uncategorized
It’s an old folk saying. “Familiarity breeds contempt.” It’s a warning that we can learn too much about each other, and not like what we find.But, what marketer wouldn’t go to excessive lengths to create more and more familiarity with his company? After...
by Chuck McKay | Dec 16, 2006 | Uncategorized
It’s been said, perhaps too often, that nothing happens until someone sells something.Then again, maybe it hasn’t been said enough.Example #1 – The concert.A not-for-profit agency decided to promote a concert as a fundraiser for their organization. They paid the...
by Chuck McKay | Dec 3, 2006 | Uncategorized
Please note the following story.The Queen invites Kate to Christmas at SandringhamBy KATIE NICHOLL, Mail on Sunday Last updated at 20:54pm on 25th November 2006She has already been granted a rare private audience with the Queen, and now Prince William’s...
by Chuck McKay | Nov 27, 2006 | Uncategorized
There’s a story of a Boy Scout arriving fifteen minutes late for a Troop meeting because he helped an old lady cross the street. When his Patrol Leader pointed out that crossing the street shouldn’t have taken a quarter of an hour, the Scout explained it took so long...
by Chuck McKay | Nov 5, 2006 | Uncategorized
Have you ever spent way too long writing a business letter, only to be vaguely dissatisfied with the result?Have you said “I’m just not good at this?”Then you’re going to love Chuck’s three-step Fifteen Minute Business Letter technique. Step One (5-6 minutes):Get it...
