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The Ad Copy Paradox – the More You Include, the Fewer Are Included

The Ad Copy Paradox – the More You Include, the Fewer Are Included

by Chuck | Jun 24, 2011 | Advertising 101, Fishing 101 - the "How To" Class

Q: I keep reading that narrower focused ads are more effective, but I don’t have a very big advertising budget. I can’t afford to pass up anyone who might be interested in what I sell. Shouldn’t my ads include everyone? A: Short answer, “no.”...

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