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Presumed Prospects, Identified Prospects, and Core Customers

Presumed Prospects, Identified Prospects, and Core Customers

by Chuck | Jul 8, 2011 | Advertising 101, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch

Martha was THE media queen at a large, St. Louis based advertising agency in the late 70s. She personally placed several millions of dollars with local media. The St. Louis radio stations, television stations, newspapers, outdoor companies all came to kneel before her...

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