Fresh Catch

How to Instantly Make a Poor Customer Impression

Jun 8th, 2011 | By Chuck
How to Instantly Make a Poor Customer Impression

If a restaurant’s ceiling fans and air ducts are filthy, what can you conclude about the food?

Or do these things matter at all?



Pattern Recognition and the People Meter.

May 25th, 2011 | By Chuck
Pattern Recognition and the People Meter.

One third of Rush Limbaugh’s radio listeners have disappeared since October.

Could this affect your advertising



Ten “Dids” to Examine Your Failed Ads and Make Them Work Next Time

Mar 24th, 2011 | By Chuck McKay
Ten “Dids” to Examine Your Failed Ads and Make Them Work Next Time

In the real world, manufacturers create, and retailers stock, things they believe people will want.

Sometimes, they’re wrong.



A Marketing Lesson from American Idol

Feb 10th, 2011 | By Chuck McKay
A Marketing Lesson from American Idol

People who know the least often consider themselves knowledgeable.

This “Dunning-Kruger Effect” is part of the reason for so many bad advertisements.



More SEO and PPC. We must save the General!

Jan 16th, 2011 | By Chuck McKay
More SEO and PPC. We must save the General!

Doing more of what isn’t working is the definition of Nutz, isn’t it?