Marketing P.A.I.N. – Part 8, Message Frequency, Media Choices, and Tracking

by Chuck McKay | May 28, 2008 | Advertising / Marketing Strategy

Marketing P.A.I.N. is a step-by-step guide to more effective advertising. I’ve made reference to the P.A.I.N. acronym, and since this is the last post in the series, I’d best explain it. 1. Pinpoint your prospect’s specific pain to create a salient...

Marketing P.A.I.N. – Part 7, Tie It All Together.

by Chuck McKay | May 16, 2008 | Advertising / Marketing Strategy

Thus far in the Marketing P.A.I.N. Series, you’ve seen the value of talking to your customer about the exact discomfort she’s experiencing. You’re able to identify four stages of pain. You can help your customers to identify with your solution at...

Marketing P.A.I.N. – Part 6, Make It Stop!

by Chuck McKay | May 7, 2008 | Advertising / Marketing Strategy

Suppose you go to bed Tuesday evening at the usual time, following your usual routine. Wednesday morning you sit up in bed, swing your feet over the side, and are startled as you put your feet into a cold, wet puddle of standing water. You discover that somehow,...

Unattached Marketer Seeks Self-Employed Professional For Long Term Relationship

by Chuck McKay | Apr 27, 2008 | Uncategorized

I’m dating again. Oh, not because my marriage to the Lovely Mrs. McKay is in trouble, far from it. I’m “dating” in that I’m ready for a new consulting relationship. I’ll be taking my time to find the right fit for the long term.You see,...

Marketing P.A.I.N. – Part 5, Testimonials and Comparisons

by Chuck McKay | Apr 25, 2008 | Advertising / Marketing Strategy

Most models of effective advertising list getting attention as the first step. Doesn’t it stand to reason that your communications will become powerful when your prospect recognizes that you’re talking to her? That’s the purpose of the Marketing...