by Chuck McKay | Jan 16, 2008 | Uncategorized
There’s something to be said for experience. For that matter, there’s something to be said for age. There comes a time for most of us in which we realize that we’ve already considered the current topic. We realize that we’ve come to some...
by Chuck McKay | Jan 9, 2008 | Uncategorized
For two months now the Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers. Have you noticed, yet?Most of the television drama is produced months before it’s aired, so no significant changes in...
by Chuck McKay | Dec 29, 2007 | Uncategorized
You overhear an employee say to a customer, “I’ll have to check with my manager.” Quick… what’s the word-of-mouth going to be about this business? Too early to tell? We know too little to decide? Perhaps. I can assure you that its at least one step...
by Chuck McKay | Dec 20, 2007 | Uncategorized
A long-term client called last week to brainstorm his next business venture. We talked about how to structure the business, and I suggested that he outsource as many of the operational functions as possible. He fought the idea. Said it didn’t give him enough...
by Chuck McKay | Dec 2, 2007 | Uncategorized
Publicity. Securing public notice or attention. The act of getting people to talk about us. We pursue publicity because it has an interesting ramification – increased sales. The more people know about you, the more likely they are to buy whatever you’re selling....
