by Chuck McKay | Apr 23, 2006 | Uncategorized
Today we’re discussing strategy. A very specific example of strategy, which we will get to in a minute.But first, let me mention some of the marketers I admire. Their names make up a very short list. There are only slightly more than a dozen, and all but five of...
by Chuck McKay | Apr 7, 2006 | Uncategorized
When I write something for this blog, I frequently hit the “preview” button to make sure that it’s going to look on your screen the way it looks on mine.I wanted to post an article that involved data in tables. It didn’t preview well. Not well...
by Chuck McKay | Mar 25, 2006 | Uncategorized
I just got off the phone with a client. We discussed the results of a two-step campaign he’s been running to establish a relationship with potential customers. He quickly steered our conversation toward response percentages.”Response is not yet...
by Chuck McKay | Mar 13, 2006 | Advertising / Marketing Strategy, Customer Education, Expectations, and Motivation, Presentation
You’ve no doubt heard that people emotionally decide what to purchase, and then use logic to justify that purchase. Can a product be sold on emotion alone? Yes. Usually to children. Children desperately want to fit in. The easiest way to entice a child is to present...
by Chuck McKay | Mar 6, 2006 | Uncategorized
A Zen truism: when the student is ready, the teacher will appear.All over the world the vast majority of people are passing through stages of their lives, and ignoring advertising. Most people don’t need, don’t want, and are not even interested in most products being...
