by Chuck McKay | Jun 25, 2012 | Persuasion / Power of Words, Presentation, Psychology and Consumer Behavior, Trophy Catch
Your company is looking at a lot of late night local cable availability, and thinking that a 30-minute infomercial might be appropriate. The boss has just found out that companies which specialize in infomercial marketing will charge tens of thousands of dollars to...
by Chuck McKay | Jun 1, 2012 | Customer Focus, Retention, and Evangelism, Customer Service, Trophy Catch
Dear Doctor: For a single, brief instant I was your patient. I was new in the community and needed to have my diabetic prescriptions renewed. I didn’t mind that I had to wait five weeks for the first appointment. I like that your practice is that busy. It...
by Chuck McKay | May 16, 2012 | Advertising / Marketing Strategy, Market Segmentation, Targeted Marketing, Database Marketing, Trophy Catch
I don’t play often, but I appreciate a good game of poker. Poker makes a pretty good analogy for marketing, and for business. Poker players know what they hold in their hands, they carefully watch what everyone else appears to be doing. They make educated guesses as...
by Chuck McKay | May 9, 2012 | Fishing 101 - the "How To" Class
Originally Published December 7, 2005 Marketing consultant George S. Cullinan (1911-1963) was inducted into the Direct Marketing Hall of Fame in 1989 for being “the first to recognize the significance of databases as a foundation for successful direct...
by Chuck McKay | May 9, 2012 | Market Segmentation, Targeted Marketing, Database Marketing
Don’t expect most scientists to admit it, but a physics technique called the Fermi Question provides a quick and simple way for business people to determine whether a new market is large enough to be profitable. Enrico Fermi was one of most well-rounded...
