by Chuck McKay | Jun 17, 2006 | Uncategorized
In the last two posts I’ve made some observations of My Network TV, the new News Corporation television network, and of MySpace.com, the News Corporation internet portal.News Corporation, as you know, is the Rupert Murdoch media conglomerate. That conglomerate exists...
by Chuck McKay | Jun 12, 2006 | Uncategorized
Anyone who has been the parent of a third, fourth, or fifth grader already knows the truth: it takes a lot of repetition for long-term memory to be affected.In most school districts students start learning the multiplication tables in the 3rd grade. How much is three...
by Chuck McKay | Jun 11, 2006 | Uncategorized
Normally, I don’t get excited about the announcement of new programming, or of new programming sources. And don’t get me wrong, I’m not excited now, either.But I am intrigued with Fox’s new My Network TV, which will launch September 5 of this year. When UPN (owned by...
by Chuck McKay | Jun 4, 2006 | Uncategorized
I was first exposed to Persuasion Architecture TM in a Wizard Academy class taught by Bryan and Jeffrey Eisenberg. From my hotel that evening I phoned my son, the retailer.“Think about it, Chad,” I said, “you identify the personalities of your customers, and then you...
by Chuck McKay | May 28, 2006 | Uncategorized
As the American continent was settled, pioneers took with them the things they couldn’t do without. Those things they could do without, they did without. This provided an opportunity for the first peddlers.A peddler would load up a Conestoga wagon with anvils and...
by Chuck McKay | May 21, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI)
Pretend with me that you own a snow cone cart (or as they call it in the South, “shaved ice”). You’ve mentioned to a friend that your sales are ok, but that your business isn’t growing. She suggests that since people love a bargain that you distribute a “buy one get...
by Chuck McKay | May 15, 2006 | Uncategorized
Brace yourself. The good times are about to stop rolling. The real estate market has stopped expanding. Some economists are predicting the bubble will burst. Others predict a soft landing. But any way you cut it, the bubble has stopped growing. The inventory of houses...
by Chuck McKay | May 7, 2006 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Persuasion / Power of Words
In 1985 while living in Florida I paid $1,000 for a 1976 Buick Century Wagon. The wagon was a bit older than I would have selected under other circumstances, but the previous owner had the most incredibly detailed maintenance records on the vehicle. I assumed...
by Chuck McKay | Apr 30, 2006 | Uncategorized
“Robbie,” I said, “will you deliver the artwork by Friday?” Robbie looked at me and said “Well, I’ll try.”“So, you’re not going to make a Friday delivery,” I asked? Robbie said “I told you, I’ll try.”“But that wasn’t the question, was it?” I pointed out. “The question...
by Chuck McKay | Apr 23, 2006 | Uncategorized
Today we’re discussing strategy. A very specific example of strategy, which we will get to in a minute.But first, let me mention some of the marketers I admire. Their names make up a very short list. There are only slightly more than a dozen, and all but five of...
