by Chuck McKay | Jan 6, 2006 | Advertising / Marketing Strategy, Customer Sources
You have a new store. It’s ready to open to the public. What’s the first thing you should do? You should hang out a “Now Open” sign. People will drive by and see the sign. Some will walk in to see what you have to offer. Some will buy. Then, depending on that first...
by Chuck McKay | Aug 1, 2005 | Customer Sources, Market Segmentation, Targeted Marketing, Database Marketing, Uncategorized
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Why am I amazed? Because they all reach the same people. Don’t believe me? Start with radio – there’s more...
