by Chuck | Aug 15, 2011 | Customer Focus, Retention, and Evangelism, Fresh Catch
Are you familiar with the term, “velocity of money?” You’ve maybe heard it said that a dollar changes hands roughly seven times before it parks in a savings account or a long-term investment. Velocity is the relative speed at which the changing happens. A dollar...
by Chuck | Jul 8, 2011 | Advertising 101, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch
Martha was THE media queen at a large, St. Louis based advertising agency in the late 70s. She personally placed several millions of dollars with local media. The St. Louis radio stations, television stations, newspapers, outdoor companies all came to kneel before her...
by Chuck | Jun 8, 2011 | Credibility and Critical Non-Essentials, Fresh Catch
Roger met me at a local family restaurant. With the ease of old friends not having seen each other for months, we slipped into a “catching up” conversation over breakfast. I casually asked, “How’s your food, Rog?” Roger paused, considered, and told me,...
by Chuck | May 25, 2011 | Customer Education, Expectations, and Motivation, Fresh Catch, Psychology and Consumer Behavior
Pattern recognition is quite likely a survival mechanism. As human beings, we naturally look for cause/effect relationships in the things which surround us. “Ogg teased the mastodon. It snatched him up with its trunk and crushed him. I don’t want to die....
by Chuck McKay | Mar 24, 2011 | Advertising 101, Fresh Catch
There are some pretty silly statements made about advertising. Many are quite obviously irrational. “I can’t advertise in July, the circus will be in town.” “Don’t talk to me about advertising. Your publication carries my competitors ads.” “I have all of the...
by Chuck McKay | Feb 10, 2011 | Fresh Catch, Psychology and Consumer Behavior
Roughly 20 minutes into the Nashville auditions for American Idol, the Lovely Mrs McKay turned to me and said, “These people MUST know how awful they are.” “They don’t have a clue,” I sighed. Have you noticed how often incompetent people...
