by Chuck McKay | Jun 14, 2013 | Image Advertising, Branding, and Positioning, Presentation, Publicity and Public Relations (PR)
Originally published August 14, 2005 Half a century ago a pair of researchers, Herbert Harari and John W. McDavid gave eighty experienced teachers papers to grade. Eight essays, all of comparable quality were supposedly by boys named David, Elmer, Hubert, and Michael,...
by Chuck | Oct 14, 2011 | Ad Critique / Classic Examples, Fresh Catch, Image Advertising, Branding, and Positioning
I like group a capella singing. I love group a capella sound effects. My favorite radio commercials of all time are a series for Trop ArcticTM All Season Motor Oil produced in the late 70s. A group of exceptional jingle singers imitated the sound of a railroad...
