by Chuck McKay | Jul 9, 2015 | Ad Critique / Classic Examples, Advertising / Marketing Strategy
You get your new insurance bill, and grumble about the rate. You’ve grumbled every month when the bill comes, but today you’re especially irritated. “I wonder if I’m overpaying,” you mumble as you walk to your computer and search for “auto insurance.” You go to the...
by Chuck McKay | Apr 30, 2012 | Ad Critique / Classic Examples, Market Segmentation, Targeted Marketing, Database Marketing, Unique Selling Proposition (USP)
People seem to naturally rank things. They list things in order. They tend to remember things at the tops of the various lists. On nearly any list, most people can remember the top three with little effort. It’s generally accepted that seven is the maximum...
by Chuck | Oct 14, 2011 | Ad Critique / Classic Examples, Fresh Catch, Image Advertising, Branding, and Positioning
I like group a capella singing. I love group a capella sound effects. My favorite radio commercials of all time are a series for Trop ArcticTM All Season Motor Oil produced in the late 70s. A group of exceptional jingle singers imitated the sound of a railroad...
by Chuck McKay | Jun 2, 2007 | Ad Critique / Classic Examples, Customer Focus, Retention, and Evangelism, Persuasion / Power of Words
My introduction to the business of advertising was through the characters in Bewitched. Each week Samantha and Darren would have to come up with something highly creative to explain the presence of whichever historical figures were hanging around the Tate Agency. In...
by Chuck McKay | Jun 24, 2006 | Ad Critique / Classic Examples, Advertising / Marketing Strategy
Bear with me as we set up the facts of this story. This story is true. It actually happened. The people and the company involved are very real, but shall not be named. If they must have a name, call them . . . oh, let’s call them Little Brother Bob’s...
