by Chuck McKay | Jun 14, 2013 | Image Advertising, Branding, and Positioning, Presentation, Publicity and Public Relations (PR)
Originally published August 14, 2005 Half a century ago a pair of researchers, Herbert Harari and John W. McDavid gave eighty experienced teachers papers to grade. Eight essays, all of comparable quality were supposedly by boys named David, Elmer, Hubert, and Michael,...
by Chuck McKay | Jun 25, 2012 | Persuasion / Power of Words, Presentation, Psychology and Consumer Behavior, Trophy Catch
Your company is looking at a lot of late night local cable availability, and thinking that a 30-minute infomercial might be appropriate. The boss has just found out that companies which specialize in infomercial marketing will charge tens of thousands of dollars to...
by Chuck | Jun 21, 2012 | Guidebook, Presentation
You are stressed about your upcoming presentation. You have spent countless number of hours looking for the right image for this slide but it is just not happening. It is now midnight and you are sitting in bed with your laptop. Undecided. Unsure. You shake your wife...
by Chuck McKay | Mar 13, 2006 | Advertising / Marketing Strategy, Customer Education, Expectations, and Motivation, Presentation
You’ve no doubt heard that people emotionally decide what to purchase, and then use logic to justify that purchase. Can a product be sold on emotion alone? Yes. Usually to children. Children desperately want to fit in. The easiest way to entice a child is to present...
