by Chuck McKay | Jun 14, 2013 | Image Advertising, Branding, and Positioning, Presentation, Publicity and Public Relations (PR)
Originally published August 14, 2005 Half a century ago a pair of researchers, Herbert Harari and John W. McDavid gave eighty experienced teachers papers to grade. Eight essays, all of comparable quality were supposedly by boys named David, Elmer, Hubert, and Michael,...
by Chuck McKay | Sep 9, 2012 | Advertising / Marketing Strategy, Publicity and Public Relations (PR)
Scott is a musician. Scott’s band isn’t getting enough paying gigs. He thinks he has a marketing problem, but he’s wrong. He has a focus problem. Scott came to me to help him sell his band’s services to club owners. I pointed out that 40 years ago bands got $700 a...
by Chuck McKay | Aug 21, 2008 | Advertising 101, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Customer Focus, Retention, and Evangelism, Publicity and Public Relations (PR)
This is a photo of a Boeing 747-200. This aircraft requires 219,000 foot pounds of thrust to get airborne, but only 100,000 foot pounds to cruise at altitude. Think of your ads as the jet engines which power your company. As soon as you remove the thrust, you’ve...
