by Chuck | May 14, 2012 | Advertising / Marketing Strategy, Buying Stages / Sales Conversion, Customer Education, Expectations, and Motivation, Fresh Catch, Systemic Marketing (TM)
There tend to be two schools of marketing. The creative and the scientific. Imagination and mathematics. Right brain, left brain. At least, it looks that way on the surface. Marketing Yin & Yang Some highly effective marketing uses evocative imagery. “Melts in...
by Chuck | May 9, 2012 | Advertising / Marketing Strategy, Fresh Catch, Media, Social Media, and Word-of-Mouth (WOM), Systemic Marketing (TM)
A young man shows up at your door. For only ten dollars he’ll paint your house number in florescent paint on the curb in front of your house. Feeling no need for glow in the dark numbers on your curb, you pass on the offer. The next day a different young man...
by Chuck McKay | Mar 1, 2012 | Ad Writing / Copywriting, Advertising / Marketing Strategy
Originally published August 12, 2008. Some trends are cyclical. Some are obvious. Sometimes both. Most are also predictable. Are all trends cyclical? Hardly. In the 90s, as growing demand and sophisticated technology converged to create the Internet, providing service...
by Chuck | Dec 18, 2011 | Advertising / Marketing Strategy, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch
Can you imagine a more idiotic challenge than to see which business can use up it’s investment capital and be forced out of business first? Its what happens each time a new business opens with no strategy other than to sell at a lower price. Dropping price...
by Chuck McKay | Jul 26, 2009 | Advertising / Marketing Strategy
Presented for your consideration two very similar conversations. The first never happened. (Well, technically, I did call a few friends and irritate them with the opening question). The second most assuredly did. Conversation #1: Q: I think I need to cook. What should...
by Chuck McKay | Aug 24, 2008 | Advertising / Marketing Strategy, Advertising 101
Cash flow is tied to profit and loss, but makes allowances for lags which happen between the sale, and payment clearing your checking account. The problem of a slow economy can work to your advantage if your suppliers grant you credit. It can be fatal if you offer...
