by Chuck McKay | Sep 5, 2005 | Ad Writing / Copywriting, Advertising / Marketing Strategy, Budgeting, Pricing, and Return on Advertising Investment (ROAI)
One of the things that too many small businesses do when they advertise is to try to pack the ad with everything that could possibly be of interest to any potential customer. After all, advertising is too expensive to waste any opportunity to sell everything to...
by Chuck McKay | Jul 24, 2005 | Advertising / Marketing Strategy, Advertising 101
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process. First, small business owners are told that advertising...
by Chuck McKay | Apr 1, 2005 | Advertising / Marketing Strategy
Here I sit in Victorville, California, on a working vacation. The lovely Mrs. McKay and I are taking some time to visit all three of our daughters (and play with the grandkids), and I’ve had the privilege of speaking before several Southern California service...
