Confusion? Or Clarity?

Bob Hoffman

Bob Hoffman of The Ad Contrarian

Why Can’t Marketers Talk Straight?

The language of advertising is inexact in order to avoid clear thinking and precise meanings.

Bob Hoffman, contrived phrases, gibberish, fuzzy definitions, branding, engagement, conversation, imprecise discourse, clear thoughts, exact meanings, Richard Feynman, Mayan hieroglyphics, Ad Contrarian

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Making Decisions

Peter Drucker

Peter Drucker

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Track Advertising Results

Roy Williams

Roy Williams

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Marketing Sense IS Consistency

Al Ries

Al Ries

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Not Curiosity, but Profit

Greg Satell

Greg Satell

 

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So, the World Didn’t End.

Seth Godin

Seth Godin

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Budweiser Light Mediocre

Al Ries

Al Ries

Scheduled for Jan 4, 2012

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