by Chuck | Feb 24, 2022 | Uncategorized
It Wasn’t Really a Question What my new acquaintance actually said was, “I know it takes money to make money, but promoting my business doesn’t feel like investing, and I can’t afford too many more bad rolls of the dice.” The implied question was, “What should I spend...
by Chuck McKay | Jan 3, 2016 | Uncategorized
In the last post we used the persuasion diagram to organize advertiser information, which we then used to compose a radio ad. Let’s use the same exact information to build our newspaper ad. We fleshed out the rough points into this radio script: “Sometimes...
by Chuck McKay | Jul 5, 2008 | Uncategorized
How much are we willing to pay for a non-material experience? Among the super rich it’s no longer enough to give a loved one a new Maserati GranTourismo (MSRP $110,000). Now, the proper gift is a private concert by the Rolling Stones (MSRP $4,000,000). Or so...
by Chuck McKay | Jun 12, 2008 | Uncategorized
The formula used to be simple. You advertised. People responded. They called. They came. They bought what you sold.Today fewer are calling. Fewer are buying. And if you’re in business for yourself, you’re probably asking yourself “What happened?”I have the...
by Chuck McKay | Apr 27, 2008 | Uncategorized
I’m dating again. Oh, not because my marriage to the Lovely Mrs. McKay is in trouble, far from it. I’m “dating” in that I’m ready for a new consulting relationship. I’ll be taking my time to find the right fit for the long term.You see,...
by Chuck McKay | Feb 19, 2008 | Uncategorized
Its hard to believe that a dozen years have gone by since Jeffrey F. Rayport of Harvard Business School coined the term Viral Marketing.A viral message replicates itself through voluntary participation of the recipients, spreading an idea through preexisting social...
