by Chuck McKay | Apr 23, 2006 | Uncategorized
Today we’re discussing strategy. A very specific example of strategy, which we will get to in a minute.But first, let me mention some of the marketers I admire. Their names make up a very short list. There are only slightly more than a dozen, and all but five of...
by Chuck McKay | Apr 7, 2006 | Uncategorized
When I write something for this blog, I frequently hit the “preview” button to make sure that it’s going to look on your screen the way it looks on mine.I wanted to post an article that involved data in tables. It didn’t preview well. Not well...
by Chuck McKay | Mar 25, 2006 | Uncategorized
I just got off the phone with a client. We discussed the results of a two-step campaign he’s been running to establish a relationship with potential customers. He quickly steered our conversation toward response percentages.”Response is not yet...
by Chuck McKay | Mar 6, 2006 | Uncategorized
A Zen truism: when the student is ready, the teacher will appear.All over the world the vast majority of people are passing through stages of their lives, and ignoring advertising. Most people don’t need, don’t want, and are not even interested in most products being...
by Chuck McKay | Feb 20, 2006 | Uncategorized
1) If people don’t know you exist, they can’t buy from you. (You’ve heard before that it pays to advertise). 2) Just because customers don’t complain doesn’t mean they are happy. 3) Don’t assume that everyone is like you. Other people don’t watch the...
by Chuck McKay | Dec 11, 2005 | Uncategorized
Ever heard that before? That an ad is so bad that it’s good?Usually the person making the statement is someone who’s not responsible for creating, or paying for, advertising. (These are the same people who will also recite that the important thing is to...
