by Chuck McKay | Jun 13, 2005 | Uncategorized
Confession: I’m a blues fan.I like nearly all permutations of blues. In my office, when I need to decompress I’m fond of Muddy Waters, Lightnin’ Hopkins, and T Bone Walker. When I’m alone in the truck, it always cruises better to the heavily blues-influenced rock of...
by Chuck McKay | Jun 11, 2005 | Uncategorized
A few times in the last couple of weeks I’ve received comments that it would be nice if people knew when there was to be a new post on Fishing For Customers. Unfortunately, I don’t write on that tight a schedule.So, here’s my solution: sign up in the...
by Chuck McKay | Jun 9, 2005 | Uncategorized
Radio programmers have had an expression for decades: “You can’t bore people into longer time spent listening.”Know how to tell when a radio program is boring? You’ll recognize the unmistakable sound of radio receivers being switched off across the whole community....
by Chuck McKay | Jun 8, 2005 | Uncategorized
The Big Lie. A simple concept. Make a statement. Repeat it. Repeat it until people accept it as true.Only one thing wrong with The Big Lie. It doesn’t work.Its been tried by governments, and advertisers, and employers, and spouses. The Big Lie doesn’t make people...
by Chuck McKay | May 18, 2005 | Uncategorized
We all carry around fragments of things we almost remember. For instance, I can just about recall a statement David Ogilvy made in the late 70’s. I’ve been a fan of Ogilvy since I happened across a copy of Confessions Of An Advertising Man in Bismarck,...
by Chuck McKay | Apr 20, 2005 | Uncategorized
Today I’m choosing to bring to your attention several recent notworthy accomplishments of Wizard of Ads® Partners. Although this is current information, what follows is not news. News is (allegedly) impartial. I can’t be impartial about these people…...
