Greg Satell says the old media business models aren’t making any money for new media.

A strong appeal to an early stage shopper will be equally attractive to a different early stage shopper next month.

Are sales more likely to increase if you reach more people with your message (offer), or if you deliver that message with greater frequency to the same people?

If dollars flow like electrons, Bob Hoffman’s theory of economics is elegantly simple.

A little creativity and some offline advertising can improve traffic at your retail store – off line or on.

Roger Dooley says don’t ask people which ads they think affect them – scan their brains.

Moving objects want to keep moving. Stationary objects like to stay still. These principles work for your business as well.

Andy Sernovitz says you should show it off when your customers love you.

20,000 visitors, but only 500 of them subscribed.

A cruise control for your company’s marketing would necessitate less attention (and less intervention) from the “driver.”