A strong appeal to an early stage shopper will be equally attractive to a different early stage shopper next month.

Its a common desire in retail to advertise the things which aren’t selling. This is frequently bad strategy. Very bad.

There’s a business shake out coming. Most businesses will survive. A few will thrive. They will deliver exceptional customer value.

One third of Rush Limbaugh’s radio listeners have disappeared since October.

Could this affect your advertising

Bob has two problems. He offers a solution to skeptical people who don’t recognize their problem.
Second, if he chooses to educate potential customers they may well buy from some other company.

Somewhere in America a rookie cable TV sales representative is talking to the owner of a men’s clothing store. The rookie could have been working in newspaper, or outdoor, or radio. The retailer could have sold sewing notions, or computers,…

The Dallas Cowboys haven’t had that bad of a season. Five wins, four losses. Slightly better than average. Unfortunately, the die hard fans are devastated. Care to speculate why?

Probably because their expectations for the 2008 season included the Super…

A couple of decades ago I sat on the invisible side of a two-way mirror and studied the members of a focus group as they watched some television ads my company was testing.

One of my company’s most vocal supporters…

How many times have we read that it costs 5 to 7 times as much to acquire a customer as it does to retain one? And yet, knowing that existing relationships are more profitable, we spend the majority of our…

Nine-year-old Lindsey, who’s visiting her grandmother and me, obviously has the entrepreneurial gene.

She decided on Wednesday to open the classic American neighborhood business, the lemonade stand. I suspect there are a few retail marketing lessons every business person could…