Television and the Short Novel – part 1 of 3

Normally, I don’t get excited about the announcement of new programming, or of new programming sources. And don’t get me wrong, I’m not excited now, either.But I am intrigued with Fox’s new My Network TV, which will launch September 5 of this year. When UPN (owned by...

Waiting For Your Cat

I was first exposed to Persuasion Architecture TM in a Wizard Academy class taught by Bryan and Jeffrey Eisenberg. From my hotel that evening I phoned my son, the retailer.“Think about it, Chad,” I said, “you identify the personalities of your customers, and then you...

Differentiate Or Die*

As the American continent was settled, pioneers took with them the things they couldn’t do without. Those things they could do without, they did without. This provided an opportunity for the first peddlers.A peddler would load up a Conestoga wagon with anvils and...

How Housing Affects Your Sales

Brace yourself. The good times are about to stop rolling. The real estate market has stopped expanding. Some economists are predicting the bubble will burst. Others predict a soft landing. But any way you cut it, the bubble has stopped growing. The inventory of houses...

Will You Deliver By Friday?

“Robbie,” I said, “will you deliver the artwork by Friday?” Robbie looked at me and said “Well, I’ll try.”“So, you’re not going to make a Friday delivery,” I asked? Robbie said “I told you, I’ll try.”“But that wasn’t the question, was it?” I pointed out. “The question...