by Chuck | May 9, 2012 | Advertising / Marketing Strategy, Fresh Catch, Media, Social Media, and Word-of-Mouth (WOM), Systemic Marketing (TM)
A young man shows up at your door. For only ten dollars he’ll paint your house number in florescent paint on the curb in front of your house. Feeling no need for glow in the dark numbers on your curb, you pass on the offer. The next day a different young man...
by Chuck | Apr 30, 2012 | Guidebook
Do you remember learning Sir Isaac Newton’s “laws of motion” in school? I wonder, were you like most of your classmates, questioning whether knowing this stuff would do you any good in the real world? Today I want to apply Newton’s thinking to...
by Chuck | Apr 30, 2012 | Fresh Catch, Market Segmentation, Targeted Marketing, Database Marketing, Systemic Marketing (TM)
Imagine that you’re driving your car through the countryside. The road becomes slightly inclined, and your car begins to slow. You press a bit more firmly on the accelerator, and the car picks up speed again. But then, you encounter a rather steep hill, and your...
by Chuck | Jan 4, 2012 | Around the Cooler
by Chuck | Dec 18, 2011 | Advertising / Marketing Strategy, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch
Can you imagine a more idiotic challenge than to see which business can use up it’s investment capital and be forced out of business first? Its what happens each time a new business opens with no strategy other than to sell at a lower price. Dropping price...
