by Chuck McKay | Jun 2, 2007 | Ad Critique / Classic Examples, Customer Focus, Retention, and Evangelism, Persuasion / Power of Words
My introduction to the business of advertising was through the characters in Bewitched. Each week Samantha and Darren would have to come up with something highly creative to explain the presence of whichever historical figures were hanging around the Tate Agency. In...
by Chuck McKay | May 28, 2007 | Uncategorized
Over lunch with the manager of a craft store, I learned of a customer who regularly brings her ill behaved children to the store. They deliberately break things, tear signage, and in general leave a mess wherever they go. The employees cringe every time this customer...
by Chuck McKay | May 24, 2007 | Uncategorized
Have you ever had it happen, that you’re discussing something obvious with another person who refuses to admit the current circumstances, and insists that things SHOULD be different? Every now and then marketing consultants run into this delusion, usually held by the...
by Chuck McKay | May 9, 2007 | Customer Education, Expectations, and Motivation, Media, Social Media, and Word-of-Mouth (WOM)
Your friend is raving about a movie his wife has dragged him to. He says he’s glad she insisted, because it turned out to be the best crime drama he’s seen in years. He’s so enthusiastic that you decide to see it, too. But you find the film is only so-so. The plot is...
by Chuck McKay | Apr 29, 2007 | Uncategorized
I attended my first Amway recruitment meeting in 1978. A successful looking young man, and an equally successful looking middle aged woman each did a 20 minute monolog on how much money each of us “up-line” would make from each person we recruited, from the people...
