by Chuck McKay | Sep 16, 2005 | Uncategorized
Two years ago I got a different cell phone, with a new number. I had trouble remembering it until my wife pointed out that it’s composed of the month and year that I turned twelve, the year I graduated high school, and the year I was born. Since then, I’ve...
by Chuck McKay | Sep 9, 2005 | Uncategorized
The Internet is a wonderful marketing laboratory. You can come up with an idea at lunch, implement it this afternoon, and look over the results tomorrow morning. But this is not an article about web-based marketing.It’s an article about using information.The...
by Chuck McKay | Sep 5, 2005 | Ad Writing / Copywriting, Advertising / Marketing Strategy, Budgeting, Pricing, and Return on Advertising Investment (ROAI)
One of the things that too many small businesses do when they advertise is to try to pack the ad with everything that could possibly be of interest to any potential customer. After all, advertising is too expensive to waste any opportunity to sell everything to...
by Chuck McKay | Aug 28, 2005 | Uncategorized
Today I’m not offering perspective. Today I’m asking for your help. Today I want to know the one marketing question no one has ever answered to your satisfaction.Would you take the few seconds it takes to ask the question?Click here. And thank you.
by Chuck McKay | Aug 26, 2005 | Uncategorized
Over the years I’ve stopped doing business with quite a number of companies. Sometimes it was because my needs changed. More often it was because I was tired of being ignored.It always amazes me how hard most companies will work to acquire a new customer, and how...
