by Chuck McKay | May 6, 2005 | Advertising Frequency, Advertising Schedules / Scheduling
“Half of my advertising is wasted, and the trouble is, I don’t know which half.” I’ve seen that quote attributed to a great number of people. My research indicates these words to have been first uttered by William Hesketh Lever (1821-1925), the...
by Chuck McKay | Apr 20, 2005 | Uncategorized
Today I’m choosing to bring to your attention several recent notworthy accomplishments of Wizard of Ads® Partners. Although this is current information, what follows is not news. News is (allegedly) impartial. I can’t be impartial about these people…...
by Chuck McKay | Apr 16, 2005 | Uncategorized
Verisimilitude. (ver-a-sim’-il-i-tood) Noun. “The appearance of truth.” It’s the word that could make you rich. But first, a quick history lesson. When the Baby Boom generation came of age they rejected many of the values of their...
by Chuck McKay | Apr 10, 2005 | Uncategorized
Care to be alarmed? The way you’ve been marketing your goods and services is about to fail. Not suddenly, not dramatically, but surely, completely, and inevitably. The aging of the Boomer generation is changing the nature of the market. By necessity it’s...
by Chuck McKay | Apr 1, 2005 | Advertising / Marketing Strategy
Here I sit in Victorville, California, on a working vacation. The lovely Mrs. McKay and I are taking some time to visit all three of our daughters (and play with the grandkids), and I’ve had the privilege of speaking before several Southern California service...
