by Chuck McKay | Aug 14, 2007 | Uncategorized
The Golden Rule instructs us to treat other people in the ways we’d like to be treated. But that assumes everyone else would have to want exactly what we want, doesn’t it? Personally, I love a good discussion. I enjoy the differences in perception that...
by Chuck McKay | Aug 5, 2007 | Uncategorized
Two miles north of Willison, North Dakota is the intersection of U.S. Highway 2 and U.S. Highway 52. Like many communities over the years the downtown area with its small buildings and limited parking has stagnated as business has moved to that intersection north of...
by Chuck McKay | Jul 29, 2007 | Uncategorized
Years ago, while I was conducting sales training classes, I noticed that the attendees eyes all glazed over at the same point in the training. There were two ways I could have reacted.I could have said “Why do I keep getting the stupid trainees?” Or, I could have...
by Chuck McKay | Jul 19, 2007 | Uncategorized
For years I’ve toyed with the idea of writing a book on common sense market research and analysis. There’s no longer any need for me to do so, since Doug Hubbard has already written it. How to Measure Anything: Finding the Value of...
by Chuck McKay | Jul 11, 2007 | Uncategorized
A number of years ago, I wrote a business plan for a blues band, of which I was the bass player. When I took a job in a community across the country, I re-wrote the plan, wrote some marketing materials which explained the music we played, and started working the plan...
by Chuck McKay | Jul 1, 2007 | Uncategorized
Warren Buffet is the world’s most successful investor. Probably because of two personal characteristics that come close to defining his investing philosophy. He doesn’t diversify. And he refuses to “hedge his bets.” You’ll note Berkshire...
by Chuck McKay | Jun 25, 2007 | Uncategorized
Today we have a story of a group of little guys beating the big guy, an example of an entrepreneur seizing an opportunity, and a marketing lesson all tied up in the same tale.Act 1:The backstory begins obliquely in December of 1944. General Maxwell Taylor was absent...
by Chuck McKay | Jun 17, 2007 | Uncategorized
The Lovely Mrs. McKay is a crafty person. Not crafty in the sense that she plots and schemes, but rather in the sense that she crafts things. Usually decorative household items. She’s also an accomplished seamstress, and loves making costumes. Last week she was...
by Chuck McKay | Jun 6, 2007 | Uncategorized
I need a new hair cutter. Oh, the one I’m using now is very good. She gives me the most consistently great cuts I believe I’ve ever had. She doesn’t charge too much, is reasonably available. She has a fun personality. But I’m kinda looking,...
by Chuck McKay | Jun 2, 2007 | Ad Critique / Classic Examples, Customer Focus, Retention, and Evangelism, Persuasion / Power of Words
My introduction to the business of advertising was through the characters in Bewitched. Each week Samantha and Darren would have to come up with something highly creative to explain the presence of whichever historical figures were hanging around the Tate Agency. In...
