by Chuck | Jun 1, 2011 | Around the Cooler
by Chuck McKay | Jun 1, 2011 | Advertising 101
Originally Published January 22, 2006 I’ve had the privilege of working with a few select clients who are willing to invest the time and resources to make their companies very good very quickly. These are the business people who understand that their marketing...
by Chuck | May 25, 2011 | Customer Education, Expectations, and Motivation, Fresh Catch, Psychology and Consumer Behavior
Pattern recognition is quite likely a survival mechanism. As human beings, we naturally look for cause/effect relationships in the things which surround us. “Ogg teased the mastodon. It snatched him up with its trunk and crushed him. I don’t want to die....
by Chuck | May 24, 2011 | Around the Cooler
by Chuck | Apr 24, 2011 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fishing 101 - the "How To" Class
Q: People keep telling me I should give stuff away to get more customers in my store. But doesn’t that just draw people who want free stuff? A: It stands to reason, doesn’t it, that not everyone will buy from you? The majority of people don’t need...
by Chuck | Apr 23, 2011 | Tackle Box
Enthusiasts have trouble understanding that the majority of businesses don’t use Twitter. If you’ve gotten curious, but aren’t ready to take the plunge, Ben Heinek and Justin McCullough have edited a collection of 35 essays by some of the most...
by Chuck McKay | Mar 24, 2011 | Advertising 101, Fresh Catch
There are some pretty silly statements made about advertising. Many are quite obviously irrational. “I can’t advertise in July, the circus will be in town.” “Don’t talk to me about advertising. Your publication carries my competitors ads.” “I have all of the...
by Chuck McKay | Feb 10, 2011 | Fresh Catch, Psychology and Consumer Behavior
Roughly 20 minutes into the Nashville auditions for American Idol, the Lovely Mrs McKay turned to me and said, “These people MUST know how awful they are.” “They don’t have a clue,” I sighed. Have you noticed how often incompetent people...
by Chuck McKay | Jan 16, 2011 | Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch, Search Engine Optimization
Washington engraving from $1 bill. They called the procedure venesection – puncturing a vein to remove blood from the body. From the time of the ancient Greeks, physicians had prescribed bloodletting as treatment to “balance the body’s four humors.” It was...
by Chuck McKay | Jan 11, 2011 | Buying Stages / Sales Conversion, Market Segmentation, Targeted Marketing, Database Marketing
You carry a cellular telephone. You’re reasonably happy with the service, the rate, even with the quality of your phone calls. Still, the phone you purchased two years ago was already proven technology by those standards, and is now considered old. Plus,...
