The Book of Advertising Tests

The Book of Advertising Tests

Lord & Thomas "Book of Advertising Tests"

Former Canadian policeman John E. Kennedy not only created modern advertising (“salesmanship in print” and “reason why advertising”), he taught it to the copywriters of Chicago’s Lord & Thomas agency. At that time, he was the highest paid copywriter in all of advertising – a record he held until his pupil, Claude Hopkins, started earning more.

The Book of Advertising Tests is a collection of articles Kennedy wrote for the Lord & Thomas “house organ,” Judicious Advertising. Though it was published in 1926, the key points are timeless, and equally valid today.

Download a copy for your own library.

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Embracing Twitter E-Book

Embracing Twitter e-book

Embracing Twitter e-book

Enthusiasts have trouble understanding that the majority of businesses don’t use Twitter.

If you’ve gotten curious, but aren’t ready to take the plunge, Ben Heinek and Justin McCullough have edited a collection of 35 essays by some of the most successful Twitter users.

You’ll learn how to, when to, even why to tweet, as well as conventional manners for social media.

This book is a great head start for anyone who’s wondering what all of the buzz is about.

Download your free copy.

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