The Book of Advertising Tests

The Book of Advertising Tests

Former Canadian policeman John E. Kennedy not only created modern advertising (“salesmanship in print” and “reason why advertising”), he taught it to the copywriters of Chicago’s Lord & Thomas agency. At that time, he was the highest...
Embracing Twitter E-Book

Embracing Twitter E-Book

Enthusiasts have trouble understanding that the majority of businesses don’t use Twitter. If you’ve gotten curious, but aren’t ready to take the plunge, Ben Heinek and Justin McCullough have edited a collection of 35 essays by some of the most...