by Chuck McKay | Apr 18, 2013 | Credibility and Critical Non-Essentials, Customer Focus, Retention, and Evangelism, Trophy Catch
Originally Published July 12, 2006 The scene is a national restaurant chain. I’m meeting a client for lunch. I notice that our hostess, who doesn’t appear to be much more than 19 or 20 is wearing a pin on her apron with the number “10” on it. I must have looked a bit...
by Chuck McKay | Jul 6, 2011 | Credibility and Critical Non-Essentials
Origninally published October 23, 2007 In Shel Silverstein’s 1970 song I Got Stoned And I Missed It, he tells of “a nut down on the corner givin’ hunnert dollar bills away.” Being otherwise preoccupied, Silverstein wasn’t able to take...
by Chuck | Jun 8, 2011 | Credibility and Critical Non-Essentials, Fresh Catch
Roger met me at a local family restaurant. With the ease of old friends not having seen each other for months, we slipped into a “catching up” conversation over breakfast. I casually asked, “How’s your food, Rog?” Roger paused, considered, and told me,...
by Chuck McKay | Sep 29, 2007 | Advertising / Marketing Strategy, Credibility and Critical Non-Essentials, Customer Focus, Retention, and Evangelism
My first post-high school employment was with Howard’s TV Repair. Howard had a pretty good understanding of human psychology. He insisted that we clean the outside of each television set repaired in his shop before it was returned to the owner. It never took...
