by Chuck McKay | Jan 18, 2022 | Advertising / Marketing Strategy, Advertising Schedules / Scheduling, Customer Education, Expectations, and Motivation, Fishing 101 - the "How To" Class
While browsing the web, I came across an article titled, “Why is My Restaurant Not Full Every Monday Night?” (Google search if you’re all that curious. The article doesn’t answer the question, which is why I’m not linking it). But it does...
by Chuck McKay | Nov 30, 2021 | Buying Stages / Sales Conversion, Customer Education, Expectations, and Motivation
“Everyone needs our product,” said Bob. “All we need to do is to tell them about it.” Bob’s enthusiasm is contagious. He’s convinced that America’s tap water isn’t safe to drink because of the presence of pollutants. The water filter he sells...
by Chuck | May 14, 2012 | Advertising / Marketing Strategy, Buying Stages / Sales Conversion, Customer Education, Expectations, and Motivation, Fresh Catch, Systemic Marketing (TM)
There tend to be two schools of marketing. The creative and the scientific. Imagination and mathematics. Right brain, left brain. At least, it looks that way on the surface. Marketing Yin & Yang Some highly effective marketing uses evocative imagery. “Melts in...
by Chuck | Oct 2, 2011 | Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism, Fresh Catch
There’s a shake out coming. Historians will call this a period of consolidation, in which businesses are eliminated, or acquired through competition. They will have had the benefit of time. You and I will remember this as a time of small businesses going out of...
by Chuck | May 25, 2011 | Customer Education, Expectations, and Motivation, Fresh Catch, Psychology and Consumer Behavior
Pattern recognition is quite likely a survival mechanism. As human beings, we naturally look for cause/effect relationships in the things which surround us. “Ogg teased the mastodon. It snatched him up with its trunk and crushed him. I don’t want to die....
by Chuck McKay | Feb 14, 2009 | Ad Testing, Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism
Somewhere in America a rookie cable TV sales representative is talking to the owner of a men’s clothing store. The rookie could have been working in newspaper, or outdoor, or radio. The retailer could have sold sewing notions, or computers, or farm supplies. The...
