by Chuck | Sep 14, 2011 | Customer Focus, Retention, and Evangelism
Typically, people involved in business, especially in competitive industries, think what they do is fascinating. To people outside the industry, they aren’t. So, when you fill your customer newsletter with riveting content which involves your new line of...
by Chuck | Aug 15, 2011 | Customer Focus, Retention, and Evangelism, Fresh Catch
Are you familiar with the term, “velocity of money?” You’ve maybe heard it said that a dollar changes hands roughly seven times before it parks in a savings account or a long-term investment. Velocity is the relative speed at which the changing happens. A dollar...
by Chuck McKay | Aug 3, 2009 | Customer Focus, Retention, and Evangelism, Market Segmentation, Targeted Marketing, Database Marketing
As I headed out the door the Lovely Mrs. McKay handed me a coupon from the new C store in our neighborhood, saying “You’ve got to stop for gas anyway. Here’s a coffee for the road.” The coupon offered a “free coffee beverage” from, oh, let’s call...
by Chuck McKay | Feb 14, 2009 | Ad Testing, Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism
Somewhere in America a rookie cable TV sales representative is talking to the owner of a men’s clothing store. The rookie could have been working in newspaper, or outdoor, or radio. The retailer could have sold sewing notions, or computers, or farm supplies. The...
by Chuck McKay | Nov 6, 2008 | Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism
The Dallas Cowboys haven’t had that bad of a season. Five wins, four losses. Slightly better than average. Unfortunately, the die hard fans are devastated. Care to speculate why? Probably because their expectations for the 2008 season included the Super Bowl....
by Chuck McKay | Oct 25, 2008 | Advertising 101, Customer Focus, Retention, and Evangelism
The boss has a unique responsibility. And it’s not the one most people think of when they describe the duties at the top. Robert Kiosaki, in his best selling business book Rich Dad, Poor Dad, explained that as an employee, you have a job. As a self-employed...
