by Chuck | Jun 8, 2011 | Advertising 101, Tackle Box
Former Canadian policeman John E. Kennedy not only created modern advertising (“salesmanship in print” and “reason why advertising”), he taught it to the copywriters of Chicago’s Lord & Thomas agency. At that time, he was the highest...
by Chuck | Apr 23, 2011 | Tackle Box
Enthusiasts have trouble understanding that the majority of businesses don’t use Twitter. If you’ve gotten curious, but aren’t ready to take the plunge, Ben Heinek and Justin McCullough have edited a collection of 35 essays by some of the most...
