by Chuck McKay | Mar 13, 2008 | Customer Education, Expectations, and Motivation, Market Segmentation, Targeted Marketing, Database Marketing
Originally published March 8, 2008 They want you to make it stop hurting. Remember Abraham Maslow’s Hierarchy of Human Needs? Maslow described “deficiencies” that cause an individual discomfort when her needs are not being met. In other words, deprivation...
by Chuck McKay | Mar 7, 2008 | Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism, Market Segmentation, Targeted Marketing, Database Marketing
Assume John sells vacuums. He feels he needs to advertise. Does he… 1) Explain to people why clean floors are important? 2) Explain how vacuums remove dust, allergens, and pollens to keep your family healthier? 3) Announce that his store has vacuums with HEPA...
by Chuck McKay | Aug 1, 2005 | Customer Sources, Market Segmentation, Targeted Marketing, Database Marketing, Uncategorized
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Why am I amazed? Because they all reach the same people. Don’t believe me? Start with radio – there’s more...
