by Chuck McKay | Aug 22, 2008 | Advertising / Marketing Strategy
As much as we dread any economic recession, there are economists who insist tough times force us to become more efficient, and that’s a good thing. Perhaps this is most obvious when it comes to staffing. In many retail businesses, and nearly all service...
by Chuck McKay | Aug 19, 2008 | Advertising / Marketing Strategy, Customer Focus, Retention, and Evangelism
Concentrate on Business. At the base of the brain stem, in the primitive part of the human brain which controls breathing, sweating, blinking of the eyes, and other forms of involuntary action, is the amygdala. This tiny region of nerve cells is the part of the brain...
by Chuck McKay | Aug 17, 2008 | Advertising / Marketing Strategy
The economy is in trouble. Which loosely translates as people are spending less. We’re all feeling the pinch. That’s obvious. And though no official source will admit it, we’re now in the middle of the recession of 2008. But there’s also good...
by Chuck McKay | Jun 23, 2008 | Advertising / Marketing Strategy, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism
Are you in retail? Have your sales been affected by gas prices? I just eavesdropped on a conversation between the managers of two local stores.* They both noted that store traffic has decreased, and the telephone is ringing much more consistently, since the price of...
by Chuck McKay | Jun 3, 2008 | Advertising / Marketing Strategy, Market Segmentation, Targeted Marketing, Database Marketing
Your company is the newcomer. You’re the young upstart that has innovated, and is generating significant buzz. How can you expect the leader in your business category to react? The expression “level playing field” implies a fair contest. In battle, as in...
by Chuck McKay | May 28, 2008 | Advertising / Marketing Strategy
Marketing P.A.I.N. is a step-by-step guide to more effective advertising. I’ve made reference to the P.A.I.N. acronym, and since this is the last post in the series, I’d best explain it. 1. Pinpoint your prospect’s specific pain to create a salient...
