by Chuck | Jul 29, 2017 | Planning for Growth, Video Post
A number of years ago the late Fred Murr asked me, “How old do you want to be when you retire?” I said, “I don’t know. Seventy five, maybe?” He asked, “Are you serious?” I said, “Fred people retire and they...
by Chuck McKay | Jan 31, 2014 | Advertising / Marketing Strategy, Persuasion / Power of Words, Video Post
Swipe Files / Headline Banks Have you seen those ads for “headline banks” or “swipe files?” Collections of the 100 greatest advertisements of all time so you don’t even have to learn anything about marketing or advertising. You just have...