The biggest single reason small businesses fail?

Its poor pricing.

It takes down the competitors of those businesses, too.

People will claim this as their favorite ad. The RPA agency will win awards. And sales of Ozzy’s catalog will spike before Christmas.

But it won’t sell cars.

There’s a business shake out coming. Most businesses will survive. A few will thrive. They will deliver exceptional customer value.

In this economy shoppers carefully consider every purchase.

But they’re not looking for cheap, they’re looking for value.

We know your customers aren’t all exactly alike. Both the differences and the similarities make for effective advertising. And the information we need is in your customer data.

The more you know about specific prospective customers, the more it costs to present them with an offer.
But, they also become more likely to buy.

What does Gross Margin have to do with advertising?

Well, it isn’t simply dollars in minus dollars out.

If a restaurant’s ceiling fans and air ducts are filthy, what can you conclude about the food?

Or do these things matter at all?

One third of Rush Limbaugh’s radio listeners have disappeared since October.

Could this affect your advertising

In the real world, manufacturers create, and retailers stock, things they believe people will want.

Sometimes, they’re wrong.