Fresh Catch

The Truth About Recycled Ads & Pickup Lines

Jan 31st, 2014 | By Chuck McKay
The Truth About Recycled Ads & Pickup Lines

Chuck McKay demonstrates that reusing someone else’s advertisements generally produces the same results as using old pick up lines.



The Customer’s Buying Process – Systemic Marketing™ Part III

May 14th, 2012 | By Chuck
The Customer’s Buying Process – Systemic Marketing™ Part III

A strong appeal to an early stage shopper will be equally attractive to a different early stage shopper next month.



Reach vs Frequency – Systemic Marketing™ Part II

May 9th, 2012 | By Chuck
Reach vs Frequency – Systemic Marketing™ Part II

Are sales more likely to increase if you reach more people with your message (offer), or if you deliver that message with greater frequency to the same people?



Customer Acquisition on Cruise Control – Systemic Marketing™

Apr 30th, 2012 | By Chuck
Customer Acquisition on Cruise Control – Systemic Marketing™

A cruise control for your company’s marketing would necessitate less attention (and less intervention) from the “driver.”



Danger in the Discount

Dec 18th, 2011 | By Chuck
Danger in the Discount

The biggest single reason small businesses fail?

Its poor pricing.

It takes down the competitors of those businesses, too.



Your Favorite TV Ad

Oct 14th, 2011 | By Chuck
Your Favorite TV Ad

People will claim this as their favorite ad. The RPA agency will win awards. And sales of Ozzy’s catalog will spike before Christmas.

But it won’t sell cars.



How to Focus on Customer Value and Survive the Coming Shake Out

Oct 2nd, 2011 | By Chuck
How to Focus on Customer Value and Survive the Coming Shake Out

There’s a business shake out coming. Most businesses will survive. A few will thrive. They will deliver exceptional customer value.



What Value Do You Offer?

Aug 15th, 2011 | By Chuck
What Value Do You Offer?

In this economy shoppers carefully consider every purchase.

But they’re not looking for cheap, they’re looking for value.



Data Mining for Better Ad Copy

Jul 13th, 2011 | By Chuck
Data Mining for Better Ad Copy

We know your customers aren’t all exactly alike. Both the differences and the similarities make for effective advertising. And the information we need is in your customer data.



Presumed Prospects, Identified Prospects, and Core Customers

Jul 8th, 2011 | By Chuck
Presumed Prospects, Identified Prospects, and Core Customers

The more you know about specific prospective customers, the more it costs to present them with an offer.
But, they also become more likely to buy.