Give compelling reasons that people who need your services should choose you. Start now, because it takes time to influence the way people think.

Presented for your consideration two very similar conversations.

The first never happened. (Well, technically, I did call a few friends and irritate them with the opening question).

The second most assuredly did.

Conversation #1:

Q: I think I

…

Cash flow is tied to profit and loss, but makes allowances for lags which happen between the sale, and payment clearing your checking account.

The problem of a slow economy can work to your advantage if your suppliers grant you…

As much as we dread any economic recession, there are economists who insist tough times force us to become more efficient, and that’s a good thing. Perhaps this is most obvious when it comes to staffing.

In many retail businesses,…

Concentrate on Business.

At the base of the brain stem, in the primitive part of the human brain which controls breathing, sweating, blinking of the eyes, and other forms of involuntary action, is the amygdala.

This tiny region of nerve…

The economy is in trouble. Which loosely translates as people are spending less.

We’re all feeling the pinch. That’s obvious. And though no official source will admit it, we’re now in the middle of the recession of 2008.

But there’s…

How is marketing dominance achieved? The easiest way is to actually be first. The second way to claim a winning position is to create a whole new mental battlefield and be first to occupy it.

Marketing P.A.I.N. is a step-by-step guide to more effective advertising.

Although you now have your prospect’s attention, you still have no credibility with her. This is where acknowledgment of her pain mindset comes in.

The first company seems to think their name is the most important information the customer needs. The second focuses on the customer’s emergent need.