by Chuck | Jun 8, 2011 | Advertising 101, Tackle Box
Former Canadian policeman John E. Kennedy not only created modern advertising (“salesmanship in print” and “reason why advertising”), he taught it to the copywriters of Chicago’s Lord & Thomas agency. At that time, he was the highest...
by Chuck | Jun 8, 2011 | Credibility and Critical Non-Essentials, Fresh Catch
Roger met me at a local family restaurant. With the ease of old friends not having seen each other for months, we slipped into a “catching up” conversation over breakfast. I casually asked, “How’s your food, Rog?” Roger paused, considered, and told me,...
by Chuck | Jun 1, 2011 | Around the Cooler
by Chuck | May 25, 2011 | Customer Education, Expectations, and Motivation, Fresh Catch, Psychology and Consumer Behavior
Pattern recognition is quite likely a survival mechanism. As human beings, we naturally look for cause/effect relationships in the things which surround us. “Ogg teased the mastodon. It snatched him up with its trunk and crushed him. I don’t want to die....
