by Chuck McKay | Jun 24, 2006 | Ad Critique / Classic Examples, Advertising / Marketing Strategy
Bear with me as we set up the facts of this story. This story is true. It actually happened. The people and the company involved are very real, but shall not be named. If they must have a name, call them . . . oh, let’s call them Little Brother Bob’s...
by Chuck McKay | Jun 17, 2006 | Uncategorized
In the last two posts I’ve made some observations of My Network TV, the new News Corporation television network, and of MySpace.com, the News Corporation internet portal.News Corporation, as you know, is the Rupert Murdoch media conglomerate. That conglomerate exists...
by Chuck McKay | Jun 12, 2006 | Uncategorized
Anyone who has been the parent of a third, fourth, or fifth grader already knows the truth: it takes a lot of repetition for long-term memory to be affected.In most school districts students start learning the multiplication tables in the 3rd grade. How much is three...
by Chuck McKay | Jun 11, 2006 | Uncategorized
Normally, I don’t get excited about the announcement of new programming, or of new programming sources. And don’t get me wrong, I’m not excited now, either.But I am intrigued with Fox’s new My Network TV, which will launch September 5 of this year. When UPN (owned by...
by Chuck McKay | Jun 4, 2006 | Uncategorized
I was first exposed to Persuasion Architecture TM in a Wizard Academy class taught by Bryan and Jeffrey Eisenberg. From my hotel that evening I phoned my son, the retailer.“Think about it, Chad,” I said, “you identify the personalities of your customers, and then you...
