by Chuck McKay | Oct 31, 2007 | Uncategorized
About a year ago I got the first odd e-mail – that is, the first that caught my attention on this particular topic. It was a thinly disguised press release offered by a PR company to hype me on the idea of interviewing their client.I wrote back and asked why...
by Chuck McKay | Oct 29, 2007 | Uncategorized
People with limited advertising experience are naturally eager to appear to be professional. Unfortunately, they base their image of professionalism on how well their ads conform to the sameness of all of the other ads.Advertising professionals will tell you that the...
by Chuck McKay | Oct 16, 2007 | Uncategorized
In Disc Jockeys and Business Budgeting I referred you to an excellent article on the “how to’s” of preparing a marketing budget.If the math is deterring you, may I recommend this Ad Budget Calculator, built by Wizard of Ads ® Partner, Dave...
by Chuck McKay | Oct 14, 2007 | Uncategorized
Years ago, while I was working in radio, a young man came up to me at a public event and asked what he had to do to become a disc jockey. I told him to get a bachelors degree – not in communications, but rather in business. Take all of the history and political...
by Chuck McKay | Sep 29, 2007 | Advertising / Marketing Strategy, Credibility and Critical Non-Essentials, Customer Focus, Retention, and Evangelism
My first post-high school employment was with Howard’s TV Repair. Howard had a pretty good understanding of human psychology. He insisted that we clean the outside of each television set repaired in his shop before it was returned to the owner. It never took...
by Chuck McKay | Sep 24, 2007 | Uncategorized
I’ve long said that advertising is an investment, and should be treated like other investments.When you expect high return quickly, there is high risk. When you expect slow, consistent growth the risk is minimized.So I found this quote particularly...
by Chuck McKay | Sep 11, 2007 | Uncategorized
Jack was a poor boy who, since his father ran off with a search engine optimization specialist, only wanted to promote his family information business. Jack’s widowed mother sent him to market with their last remaining possession – an option on cattle...
by Chuck McKay | Sep 4, 2007 | Uncategorized
I don’t know which is sillier. The general public who believe that advertising can convince people to buy things they don’t need, or advertisers who endlessly search for the magic message to drive more demand for the things they’re selling. Each...
by Chuck McKay | Aug 24, 2007 | Uncategorized
Over the years I’ve watched various clients experience hard drive failure complicated by lack of data backup. Its an ugly thing to watch as a business owner discovers that his most valuable assett, his client records, are gone.To make sure that doesn’t...
by Chuck McKay | Aug 19, 2007 | Customer Education, Expectations, and Motivation, Customer Service
“Who the hell wants to hear actors talk?” H.M. Warner, Warner Brothers, 1927. “Man will never reach the moon regardless of all future scientific advances.” Dr. Lee De Forest, inventor of the vacuum tube and father of television. “The...
