by Chuck | May 14, 2012 | Advertising / Marketing Strategy, Buying Stages / Sales Conversion, Customer Education, Expectations, and Motivation, Fresh Catch, Systemic Marketing (TM)
There tend to be two schools of marketing. The creative and the scientific. Imagination and mathematics. Right brain, left brain. At least, it looks that way on the surface. Marketing Yin & Yang Some highly effective marketing uses evocative imagery. “Melts in...
by Chuck | May 9, 2012 | Advertising / Marketing Strategy, Fresh Catch, Media, Social Media, and Word-of-Mouth (WOM), Systemic Marketing (TM)
A young man shows up at your door. For only ten dollars he’ll paint your house number in florescent paint on the curb in front of your house. Feeling no need for glow in the dark numbers on your curb, you pass on the offer. The next day a different young man...
by Chuck | Apr 30, 2012 | Fresh Catch, Market Segmentation, Targeted Marketing, Database Marketing, Systemic Marketing (TM)
Imagine that you’re driving your car through the countryside. The road becomes slightly inclined, and your car begins to slow. You press a bit more firmly on the accelerator, and the car picks up speed again. But then, you encounter a rather steep hill, and your...
by Chuck | Dec 18, 2011 | Advertising / Marketing Strategy, Budgeting, Pricing, and Return on Advertising Investment (ROAI), Fresh Catch
Can you imagine a more idiotic challenge than to see which business can use up it’s investment capital and be forced out of business first? Its what happens each time a new business opens with no strategy other than to sell at a lower price. Dropping price...
by Chuck | Oct 14, 2011 | Ad Critique / Classic Examples, Fresh Catch, Image Advertising, Branding, and Positioning
I like group a capella singing. I love group a capella sound effects. My favorite radio commercials of all time are a series for Trop ArcticTM All Season Motor Oil produced in the late 70s. A group of exceptional jingle singers imitated the sound of a railroad...
by Chuck | Oct 2, 2011 | Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism, Fresh Catch
There’s a shake out coming. Historians will call this a period of consolidation, in which businesses are eliminated, or acquired through competition. They will have had the benefit of time. You and I will remember this as a time of small businesses going out of...
