by Chuck | Oct 14, 2011 | Ad Critique / Classic Examples, Fresh Catch, Image Advertising, Branding, and Positioning
I like group a capella singing. I love group a capella sound effects. My favorite radio commercials of all time are a series for Trop ArcticTM All Season Motor Oil produced in the late 70s. A group of exceptional jingle singers imitated the sound of a railroad...
by Chuck | Oct 2, 2011 | Customer Education, Expectations, and Motivation, Customer Focus, Retention, and Evangelism, Fresh Catch
There’s a shake out coming. Historians will call this a period of consolidation, in which businesses are eliminated, or acquired through competition. They will have had the benefit of time. You and I will remember this as a time of small businesses going out of...
by Chuck | Sep 14, 2011 | Customer Focus, Retention, and Evangelism
Typically, people involved in business, especially in competitive industries, think what they do is fascinating. To people outside the industry, they aren’t. So, when you fill your customer newsletter with riveting content which involves your new line of...
by Chuck | Aug 15, 2011 | Customer Focus, Retention, and Evangelism, Fresh Catch
Are you familiar with the term, “velocity of money?” You’ve maybe heard it said that a dollar changes hands roughly seven times before it parks in a savings account or a long-term investment. Velocity is the relative speed at which the changing happens. A dollar...
by Chuck | Aug 3, 2011 | Around the Cooler
